A magazine designed for city life

An editorial system that makes a dense recreation guide inviting, useful and unmistakably local.

The Challenge

Each issue must balance editorial storytelling, class information, schedules, promotions and public-service content while staying easy to navigate for a broad community audience.

The Approach

Beth leads a repeatable but flexible editorial system, pairing energetic feature design with disciplined production. Clear hierarchy, strong imagery and accessible digital delivery keep every issue useful in print and online.

The Result

The magazine has been produced quarterly for more than a decade and reaches approximately 77,000 households in print, with an interactive flipbook extending access online.

Role

Creative direction, editorial design and production oversight

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Deliverables

  • 84–88-page magazine

  • Editorial features

  • Class listings

  • Print production

  • Interactive flipbook

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City of Pasadena Museum of History

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Pasadena Museum Route 66 Exhibit