Design guided by experience, curiosity and a love of visual storytelling.
Meet Beth
Beth Shott is an award-winning creative director and graphic designer with more than 30 years of experience creating brands, publications and visual communications for cities, cultural organizations, businesses and institutions.
A graduate of ArtCenter College of Design, Beth began her career in advertising and design before co-founding McGregor Shott in 2002. Over the decades, her work has grown to encompass everything from complete visual identities and multi-page publications to environmental graphics, destination marketing, event campaigns and digital experiences.
At Dessiner Design House, Beth brings that depth of experience to a more personal, highly collaborative studio environment. Clients work directly with Beth from the first conversation through final production, not through layers of account managers or junior designers. She believes the strongest design comes from understanding not only what something needs to look like, but what it needs to accomplish, who it needs to reach and how it will ultimately be used.
Her approach combines strategic thinking with a strong visual sensibility: thoughtful typography, engaging color, clear organization and distinctive creative concepts. Whether developing a new brand, transforming complex information into an inviting editorial experience or creating an event identity that needs to make an immediate impression, every project is approached individually.
Art has always been part of Beth’s life beyond the design studio. She is also a musician who has played a lifetime of symphonies, and she finds that music and design share many of the same qualities.
Every project is designed by Beth personally—
from the initial idea through the final detail.
Areas of Expertise
Brand Identity & Visual Systems
Editorial & Publication Design
Event & Exhibit Branding
Annual Reports
Magazines & Recreation Guides
Economic Development & Destination Marketing
Signage & Wayfinding
Infographics, Maps & Data Visualization
Print & Digital Communications
ADDYs
American Corporate Identity
California Park & Recreation Society
Awards
Beth’s work has earned more than 120 awards and recognitions for branding, graphic design and public communications
CAPIO
CALFEST
California Tourism
IFEA
Maverick
Pinnacle Awards
Partial Client List
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